Selling citrus direct vs through an agent

We used to sell all our Valencias through an agent in Tzaneen. They took 15% commission plus transport. This year we listed on this app and sold 2 tonnes direct to buyers in Polokwane and Joburg. Yes, you handle more logistics, but the margin is 30% better. Start small — sell a few hundred kg direct while keeping your agent relationship. Once you have repeat buyers, you can shift more volume.